Example One:
The advertisement above is for the grime artist Wretch 32's album 'Wretchrospective'. The conventions conform to the general conventions used on the majority of magazine advertisements:
- different styles of font (with the artist's name clearly displayed) [WRETCH 32]
- name of album displayed [WRETCHROSPECTIVE]
- sponsors / shops; (shows availability for the audience to purchase the album) [iTunes, HMV]
- the date (for when the album is released) [6th October 2008]
- Myspace (for further information of the artist) [MYSPACE.COM/WRETCHCLART]
- record label [Wretchro Boys/ The Movement]
- picture of the album; same house-style
Example Two:
The advertisement above is for the hip-hop artist Jay-Z's album 'The Blueprint 3'. The conventions conform to the general conventions used on the majority of magazine advertisements:
- different styles of font (with the artist's name clearly displayed) [JAY-Z]
- name of album displayed [THE BLUEPRINT 3]
- the date (for when the album is released) [09.11.09]
- website (for further information of the artist) [www.jayz.com]
- record label [ROC NATION]
- same image of album used for advert; same house-style
Example Three:
The advertisement above is for the r & b artist Janet Jackson's album 'Discipline'. The conventions conform to the general conventions used on the majority of magazine advertisements:
- different styles of font (with the artist's name clearly displayed) [JANET JACKSON]
- name of album displayed [DISCIPLINE]
- the date (for when the album is released) [25/02]
- website (for further information of the artist) [janetjackson.com]
- same image of album used for advert; same house-style
Example Four:
The advertisement above is for the r & b artist Gwen Stefani's album 'Love. Angel. Music. Baby'. The conventions conform to the general conventions used on the majority of magazine advertisements:
- different styles of font (with the artist's name clearly displayed) [Gwen Stefani]
- name of album displayed [Love. Angel. Music. Baby.]
- the date [album in stores now]
- website (for further information of the artist) [www.gwenstefani.com]
- same image of album used for advert; same house-style
Example Five:
The advertisement above is for the house/electro artist Basement Jaxx's album 'Rooty'. The conventions conform to the general conventions used on the majority of magazine advertisements:
- different styles of font (with the artist's name clearly displayed) [BASEMENT JAXX]
- name of album displayed [ROOTY]
- the date [JUNE 25]
- website (for further information of the artist) [www.xlrecordings.com]
- same image of album used for advert; same house-style
Overall, I can conclude that the majority of album posters consist of:
- different styles of font e.g. the font can be the same style but different in the sense that it is smaller/bigger, in capitals or lowercase and bold or normal. Having different styles of font is a marketing device used as it's what attracts the audience and engages their attention.
- the same image from the actual album cover is used to maintain a house-style and so that the audience can identify with the artist.
- the sponsors, record label and where you can purchase the album. These are often small logos so that the artist is kept as the main feature of the poster.
- bold colours are often used as another device to attract the audience.
- one central image of the artist. This image is often the main feature of the poster and is very big and sharp in order to stand out so that the audience can instantly identify with them.
- website so that the audience can gather more information on the artist and get things such as merchandise, gigs/tour information, exclusive photographs and songs etc.
No comments:
Post a Comment