Thursday 23 December 2010

JLS Are Similar to Us!

'Eyes Wide Shut' is the latest music video by JLS which has just been released almost a month after we produced our own. I was watching it on TV when I identified that it features the same narrative of our video where four boys dream about being with the same girl just like our video consists of four girls fantasizing about being with the same boy.  The only difference is that our video has a bit of a twist where each girl has shared an intimate encounter with the boy, whereas JLS all remain in dream world imagining the girl. I was amazed to see that a professional and established band have a similar concept to ours, which shows that our narrative is realistic. Check out their video below! 


Thursday 9 December 2010

Video Premiere!

Today our videos got showcased at an Expressive Arts Evening being held at our school. The audience consisted of families and pupils varying from all ages and adults. Our target audience is mainly young girls, preferably in their teens and young adults. Although we experienced technical issues at first, our video managed to get shown and we felt very proud of our video considering the amount of time we had to edit it! There are only about 2 parts that need re-syncing due to the tight deadline that we had to meet. The general reaction of the audience after the video had been played was very overwhelming as there was such a buzz! We also handed out questionnaires to the audience to fill in for feedback. After collating the questionnaires, it became apparent that the majority of people liked our music video and most people gave us 8-9/10 for it. To know that we'd achieved positive feedback for our first draft for our video was very pleasing as it took a lot of hard work to create.

Saturday 4 December 2010

Post Production - Editing in Process

Last week on Monday, Tuesday, Wednesday and Thursday we continued editing our video. We stayed behind each of these days after school until about 5.00 pm to get some editing done as we have a tight deadline to meet next week. We encountered an issue at first as we didn't have any sound or audio tracks with our clips. However, we resolved this issue as we logged onto another Mac which responded well to our clips and played the audio. So far, we have managed to edit one minute of our video which we are very pleased with! We've edited the beginning of the classroom scene and the girls singing the 1st verse in their individual locations.

I've learnt how to reduce the clips down to frames and delete frames which we do not require. Also, I've learnt how to extend a clip to make it longer when being played which is vital, particularly for the meeting of the girl and Ally to add emphasis on their moment in the video. This is important as the audience need to understand the narrative. I've also learnt how to add transitions and special effects which will be appealing for the audience and reinforce the dream aspect of our video.To do this we added a white transformation for when the girls drift off into dream more and when they return back to reality. We also used special effects for when each girl sings in their individual locations after the photograph has been shown e.g. there is a fade from when the still photograph of me and Ally is shown, to me singing in the location of where we met to show how I cannot let go of this place because of the memory it holds of me and Ally. Another example of special effects would be when Vanessa is singing and there is a wipe of her shot across the screen to the photograph of Sam and Ally which shows how Ally has seeing other girls and thus Vanessa is now both literally and metaphorically, out of the picture.

Despite the snow disruptions we feel as though we have achieved a lot in this past week. Next week we will do the same and stay behind after school and come during our free periods to ensure our video is completed by the deadline.