Friday, 12 November 2010

Other A2 Music Videos

I researched other A2 music videos in order to see how other groups have produced their videos. I found some that I think are really good.

I think that this video has been done very well and looks professional. The students used a blue screen which is useful because it allows you to add special effects in the background of your choice in post-production, as demonstrated throughout this video. They changed the background to black and added white effects on certain people in the video such as at 1.38 to add emphasis on the dancer. The white effects coincide with the black to match the boy's outfits in the video, as they too are wearing black and white which shows how they've created a colour scheme and house-style. There is also a good use of a variety of camera angles and shots which keeps the audience engaged.  I like the effects used and how they move which contribute to the overall professional effect of the video. Personally, I feel as though the video looks authentic and the cast and crew did a great job.




I also like this A2 music video as I think the narrative fits very well with the song. It is vital to have a video which matches along with the lyrics as the audience may get affected with regards to how they perceive the song and video i.e. the video may be distorted resulting in the audience not fully understanding the concept. Flashbacks are also used to show how the relationship between the boy and girl was happy at some point, until the disequilibrium occurred. Flashbacks are an element we are considering incorporating into our video, to show why each girl is dreaming about the boy. Therefore, it is useful to see how this group have included them in their video so we can see the overall effect on the audience. There are also good shots and effects used such as at 2.25 when the boy disappears, showing how their relationship isn't like what it used to be and henceforth it fits in with the narrative. I think this video has been done really well and the narrative coincides with the song perfectly.

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