There are a variety of music genres, all of which will target and appeal to a specific audience. I've decided to do some research and explore different genres to see what they consist of and how they appeal to an audience. This will give me an insight in the genre of the song that my group decides to make our music video for.
R 'n' B:
R 'n' B is an abbreviation of the term "Rhythm and Blues". It is a genre which consists of the combination of the elements hip-hop and soul. R 'n' B originated in the 1980s which was when musicians started to add disco-like beats along with high-tech production making it more modern and contemporary coinciding with the audience being able to dance along. Mainstream R 'n' B artists from 1980 include Michael Jackson, Kool and the Gang and Marvin Gaye. Today current examples of R 'n' B artists are Mariah Carey, Alicia Keys and Usher.
Pop:
Pop music is usually associated with being orientated towards the youth market. It is said that pop music is "consisting of relatively short, simple love songs utilizing technological innovations to produce new variations on existing themes". It is also seen as a softer alternative to the genre of Rock 'n' Roll. Female singers had a big influence on the pop genre in the noughties, producing soulful ballads, hip hop pieces and dance tracks such as; 'Fallin' (Alicia Keys, 2001), 'Whenever, Wherever' (Shakira, 2001), 'White Flag' (Dido, 2003), 'Umbrella' (Rihanna 2007). A defining characteristic of pop jusic is that is able to enjoy it hence why it has such a mass market appeal. Other dominating artists within the pop genre are Britney Spears, The Saturdays and Girls Aloud.
Hip hop music is a musical genre that developed as part of hip hop culture, and is defined by four key stylistic elements that consist of rapping, DJing/scratching, sampling and beatboxing. Hip hop began in the South Bronx of New York City in the 1970s. Rapping, also referred to as MCing or emceeing, is a vocal style in which the artist speaks lyrically, in rhyme and verse, generally to an instrumental or synthesized beat. Beats, almost always in 4/4 time signature, can be created by sampling and/or sequencing portions of other songs by a producer. They also incorporate synthesizers, drum machines, and live bands. Rappers may write, memorize, or improvise their lyrics i and perform their works acapella or to a beat. The majority of the lyrics are composed by the experiences of the artists form their past or present and express the artist's journey in life. Artists include Jay-Z, Lil Wayne and Eminem.
Rock:
Rock music is a genre of popular music that entered the mainstream in the 1960s. It has its roots in 1940s and 1950s rock and roll, rhythm and blues, country music and also drew on folk music, jazz and classical music. The sound of rock often revolves around the electric guitar, bass guiatr, drums and keyboard instruments or, since the late 60s, synthesizers. Many rock bands consist of a guitarist, lead singer, bass guitarist, and drummer, forming a quartet. Rock artists consist of bands such as Aerosmith, Led Zeppelin and U2.
Jazz:
Jazz is a musical tradition and style of music that originated at the beginning of the 20th century in African American communities in the Southern United States from a confluence of African and European music traditions. From its early development until the present, jazz has incorporated music from 19th and 20th century American popular music. Its West African pedigree is evident in its use of blue notes, improvisation, polyrhythms and the swung note. In the 2000s, straight-ahead jazz continues to appeal to a core of listeners. Well-established jazz musicians whose careers span decades, such as Chick Corea, Herbie Hancock, John McLaughlin, Sonny Rollins, John Surman, Stan Tracey and Jessica Williams continue to perform and record. Some innovative jazz artists to emerge in the 1990s and 2000s with a wide following include The Bad Plus, Brian Blade, Larry Goldings, Gonzalo Rubalcaba, and Medeski, Martin, & Wood.
Hip-Hop:
Hip hop music is a musical genre that developed as part of hip hop culture, and is defined by four key stylistic elements that consist of rapping, DJing/scratching, sampling and beatboxing. Hip hop began in the South Bronx of New York City in the 1970s. Rapping, also referred to as MCing or emceeing, is a vocal style in which the artist speaks lyrically, in rhyme and verse, generally to an instrumental or synthesized beat. Beats, almost always in 4/4 time signature, can be created by sampling and/or sequencing portions of other songs by a producer. They also incorporate synthesizers, drum machines, and live bands. Rappers may write, memorize, or improvise their lyrics i and perform their works acapella or to a beat. The majority of the lyrics are composed by the experiences of the artists form their past or present and express the artist's journey in life. Artists include Jay-Z, Lil Wayne and Eminem.
Rock:
Rock music is a genre of popular music that entered the mainstream in the 1960s. It has its roots in 1940s and 1950s rock and roll, rhythm and blues, country music and also drew on folk music, jazz and classical music. The sound of rock often revolves around the electric guitar, bass guiatr, drums and keyboard instruments or, since the late 60s, synthesizers. Many rock bands consist of a guitarist, lead singer, bass guitarist, and drummer, forming a quartet. Rock artists consist of bands such as Aerosmith, Led Zeppelin and U2.
Jazz:
Jazz is a musical tradition and style of music that originated at the beginning of the 20th century in African American communities in the Southern United States from a confluence of African and European music traditions. From its early development until the present, jazz has incorporated music from 19th and 20th century American popular music. Its West African pedigree is evident in its use of blue notes, improvisation, polyrhythms and the swung note. In the 2000s, straight-ahead jazz continues to appeal to a core of listeners. Well-established jazz musicians whose careers span decades, such as Chick Corea, Herbie Hancock, John McLaughlin, Sonny Rollins, John Surman, Stan Tracey and Jessica Williams continue to perform and record. Some innovative jazz artists to emerge in the 1990s and 2000s with a wide following include The Bad Plus, Brian Blade, Larry Goldings, Gonzalo Rubalcaba, and Medeski, Martin, & Wood.
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